Hey!
My name is Helene Abi Assi, I’m a French-Lebanese content creator, marketing designer, and front-end web developer for a variety of platforms and industries.
I’ve worn many hats over my career and acquired a polyvalent array of technical and creative skills, which makes me ready to tackle all the fun and exciting projects I come across.
I graduated in 2012 with a BA in Marketing with a minor in Psychology at the American University of Beirut. I then completed a 6-month Graphic Design Certificate at the Shillington School of Design in Manhattan, New York.
Since then, I’ve been constantly expanding my skill set and education by participating in workshops in video production, campaigning, and content marketing.
I speak and write in French, English, Arabic, and Spanish and I am currently learning German.
abiassi.helene@gmail.com
SKILLS
Content Creation & Marketing:
Microsoft Office Suite | Google Office | WordPress | Drupal | Google Analytics | Slack | MailChimp | Social Media
Interviewing | Writing | Creative Writing | Video Production | Press Releases | SEO | Social Media | Website Content Management | Content Marketing | Communication & Campaign Strategy
Marketing & Digital Design:
Adobe Creative Suite (Photoshop, InDesign, Illustrator) | Adobe Premiere Pro
Infographics | Social Media campaigns | Product design | Poster design | Editorial design
Languages:
French (Native Tongue) | English (Fluent) | Arabic (Intermediate)
German (Beginner) | Spanish (Beginner)
Experience
Communications Officer,
Stop Killer Robots
September 2021 – Present
• Developed the organization’s social media strategy, and produced/ designed all communications materials
• Launched the campaign’s TikTok channel, which gained 10K followers in the first 6 months
• Developed several content strategies and communication plans for actions, campaigns, and fundraising and advocacy initiatives
• Participated in work trips for the communications coverage and planning of important events, including a documentary premiere in London, conferences at the UN in Geneva, outreach at the Sziget music festival in Budapest, and a peace prize ceremony in Ypres
• Managed the content management system of the SKR website, and created blog articles and news updates
• Developed and implemented the email marketing strategy and newsletter planning, in coordination with the campaign’s team
• Launched an online store to promote the campaign’s work and raise funds, and designed various merchandise items, including shirts, bags, posters, and others
• Developed a sharing mechanism for educational resources for our campaigner’s national social media activities
Communications Coordinator,
Lebanon Mountain Trail Association
June 2020 – September 2021
• Develop several content strategies for fundraising and advocacy campaigns
• Develop campaigns for events, fundraising initiatives, and important causes, and produce fresh and dynamic social media and digital content for its targeted audiences
• Lead the production of communication materials including newsletters, the annual magazine, and any direct communication with the LMTA team and community
• Manage the content management system of the LMTA website and create continuous and up-to-date content
• Handle social media community management, in coordination with other team members and outsourced service providers
• Conduct field trips for program activities and organized LMT walks including to rural areas when required for communication purposes (photos, videos, stories)
• Handle communication with local, regional and international media, bloggers, and influencers
• Coordinate the logistics and promotion for the membership program
• Increased the organization’s visibility on its online platforms, which saw a 50% increase in followers in one year
Communications Officer,
Skoun Lebanese Addictions Center
January 2018 – March 2020
• Established the communications department and developed the strategy for every department of the organization
• Supervised, coordinated, and/ or designed all communication materials
• Increased the organization’s visibility on its online platforms and CMS, which saw a 50% increase in followers • Supervised the relaunch and redesign of the website
• Produced online video campaigns for advocacy, educational, and fundraising purposes
• Guaranteed the organization’s media coverage with media outlets and public relations firms
• Implemented communications activities for local and international grants
• Participated in the launch of the first online study in Lebanon for substance use behaviors and attitudes
• Featured on television and radio programs to promote Skoun’s awareness campaigns
• Nominated for the 2018 Wajih Ajouz Award for Excellency in Online Activism for our #SaferNightLife campaign
Managing Editor,
Masculin Magazine
October 2013 – November 2017
• Launched the online version of the print lifestyle magazine
• Established the content strategy and managed the editorial calendar
• Managed social media platforms and website CMS
• Secured content partnerships, production of editorial photoshoots, editing, and article translations
Education & Trainings
HubSpot Academy
2020 | Online Course
Certificate in Content Marketing, with long-term content planning, content creation, promotion and analysis.
Arabs Foundation for Freedom & Equality
2019 | Beirut, Lebanon
Training in Communication and Campaigning, with a focus on mobilizing and attitude-changing campaigns.
Rights Reporter Foundation
2019 | Bangkok, Thailand
Certificate in Video Advocacy Production, with focus on camera handling, interviewing techniques and video production.
Shillington School of Design
2013 | Manhattan, New York
Certificate in Graphic Design, with a focus on design theory and design programs.
American University of Beirut
October 2012 | Beirut, Lebanon
Bachelor in Business Administration, with an emphasis in Marketing, minor in Psychology.
Let’s work together.
“Build a man a fire, and he’ll be warm for a day. Set a man on fire, and he’ll be warm for the rest of his life” – Terry Pratchett, Jingo
Helene Abi Assi 