Communications Lead
Fundraising Event
Social Media Campaign
Video Production
In the wake of the tragic events of August 4th, I worked with the LMTA on putting together a meaningful fundraising campaign to support the victims of the Beirut explosion. The campaign was called the Beirut Relief Initiative.
The Beirut Relief Initiative aimed at connecting Lebanese communities from our mountains to those in the city, as a symbol of much-needed unity and solidarity towards one another during these challenging times.
I worked on the communication strategy for the campaign, as well as the content creation for social media, with the help of a design agency, and I was in charge of covering our activities with photo and video coverage.
I was also responsible for creating the fundraising page on the LMTA’s website, managing the donations, and communicating with our donors.Â
We were able to raise $19,850 in 1 month. The funds went towards funding the Mouneh (winter provisions) program Min el Darb lal Madineh (from the trail to the city), which commissioned women from our LMT communities to produce traditional Lebanese food products with long shelf lives for the winter that were gathered by the LMTA team, and distributed to the Beirut families in collaboration with Beit el Baraka.
The video below was shot and edited by me to promote the program and our collaborators.
The campaign also included a series of therapeutic hikes for kids on the trail, in collaboration with trained counsellors from the Rosaire Missionary Group, who were assisting the families cope with the post-blast trauma. The aim was to help children escape the city and disconnect from the environment and triggers that can cause anxiety, fear, and depression. These hikes also allow children to reconnect with their country in a positive manner, highlighting what it still has to offer and what is worth protecting.
Helene Abi Assi 