Be a Responsible Hiker

Educational campaign for the
Lebanon Mountain Trail Association (LMTA)

As the communication lead for the Lebanon Mountain Trail Association (LMTA), I developed and produced a social media campaign on what it means to be a Responsible Hiker. 

The campaign was a follow up to our How to hike responsibly during Covid-19 campaign, and was launched at the beginning of the hiking season (April 2021).
The objective of the campaign was to build a community of engaged hikers and encourage sustainable and responsible tourism in Lebanon.

I was in charge of developing the content of each element of the campaign (in Enlgish and Arabic), produce and edit the video, and coordinate with outsourced graphic design agency to design the branding and posts. 

The launch of the video was followed by a series of social media posts and influencer outreach.