Friends of Skoun

Fundraising campaign for Skoun. 

I worked with the Fundraising department as the communications and design officer in charge of developing and producing the Friends of Skoun campaign. 

Friends of Skoun is a small donations campaign we launched online through Skoun’s website, to encourage our community to support us, with monthly online donations as little as $5 a month. 
I worked on the communication strategy for the organization and the campaign, and we launched the program in July 2019.

We recruited Wissam Saliba, a famous Lebanese actor, to be the face and ambassador of our campaign, and I was in charge of branding, script writing and assisting in the production of the campaign video.

I created the logo and visual identity of the Friends of Skoun program. Subsequently, I designed the video graphics, and was in charge of promoting the campaign with both online and offline media.

The launch of the video was supported by a series of social media posts I designed, which were also shared with relevant influencers and news platforms.

The objective of the campaign was to build a commuity of supporters, and highlight the impact that Skoun’s treatment, prevention, and drug policy department provided them with. 

The main campaign video was followed by a video series of testimonials from our supporters, as well as introductory videos of Skoun’s team members explaining the different departments of Skoun, and how the small donations program can support their work. 
I participated in scripting each video, and the video series was shot and edited by me.