This is a Condom

Awareness Campaign for Skoun.

As the communication lead and graphic designer for Skoun, Lebanese Addictions Center, I worked with the Outreach department on an awareness campaign for Valentine’s day, entitled This is a Condom. 

In our street outreach interventions outside of Beirut, we had encountered people who were not familiar with condoms at all. We decided to come up with an approach that was both fun and educational to reach young people on the streets and educate them about safe sex practices. 

The condom pocket designs are inspired by Magritte’s painting ‘The Treachery of Images’. 

We launched the campaign on February 14th, 2018, with the outreach team distributing the condoms and tips for safe partying in 5 areas across Lebanon. 

I was in charge of designing the condom pockets, producing and distributing promotional communication materials for social media, and coordinating with the outreach team to ensure coverage of the beneficiaries reached during their street interventions.